/How To USe Facebook Ad Audiences (2019)

How To USe Facebook Ad Audiences (2019)

Video: How To USe Facebook Ad Audiences (2019)

Subtitles

hey hey in this video right here I'm gonna talk about what Facebook audiences that you you should be targeting to get the best results you know I spend millions of dollars every single year on Facebook Ads profitably and then I bring all of this knowledge to you for free so we're gonna talk about audiences in this video and all I really ask for is you hit that like button so throw a thumbs up real quick and we'll get started other than that you can comment add chill winners below and I will come I will comment back giving you a bunch of winning products as well so if you're doing e-commerce that's awesome right you getting winning products my winning sales funnel comment ad show winners below and we'll get started hit that like button what is up everybody so today I want to talk about some audience research hacks for your Shopify store your ecommerce store whatever your Facebook Ads before I get into that make sure you save this posts you subscribe like the posts if you're coming back and let's dive right into it because we're doing these every single day so usually what you're gonna do in Facebook Ads is when you're trying to find an audience there's one really really great way if you don't know anything about your audience go find that product on Google see who is selling it and then go to that brands Facebook page and from their Facebook page start looking at the interests of the people who like the page so you can see on any brand page there's thousands of people who like and share their posts go to their actual Facebook profile and look at their interests now once you have their interests you can go to Facebook audience insights or you can just use add show because it pulls it for you and actually gives you probably better data and let's say one of their interest was let's see here Rick and Morty you put it in to add Jill actually let's do let's say crossword actually you know what let's just launch this product and I'll show you but you can see here you can put an interest in say crossword and it's gonna show you word games pictionary puzzles to show you how many people are in the audience over here Doku wordplay so you can see that this pretty much does all of the work for you now let me remind you there is a free trial for ADD chill and it's below but we are closing that very very soon so make sure to grab it as soon as possible now I'm gonna launch this product here it usually takes an hour hour and a half as you know if you're launching any products on Shopify and the key to Shopify is launch as many products as possible so you can find winners but when you're doing your audience research and all your videos that takes a long long time so let's just go ahead and do it very quickly here and we can actually use add chill which is pretty nice let me go ahead and queue things up a bit all right I got my store link there and now what we're gonna do is we're gonna make the video and this is pretty amazing because now we don't have to go to iMovie or Windows Movie Maker or you know any apps or anything because agile actually makes the video for you so let's do that first let's go over in a new video and after this we'll go back into the audience insights and start making the the audience for this but jump Ropin is gonna be great right free today or whatever you want you can put free shipping whatever you want to put there it's great and it's just to make that video quicker than ever let's call this J rope and let's put a white background and black thumbnail and just like that guys our video is made so the next step is we want to make some copy need a new jump rope before the they are free today just cover shipping grab yours push your link right there and then who else wants a free one okay now we'll put in a jump rope jump may be looking for an emoji let's put that work out of modena all right so now our copy is done we'll go ahead and make the page post and then the last thing we're gonna do is I'm going to show you live how we're gonna find some really really great audiences and you can use this for any products you do or any Facebook ads that you run so let's go ahead and get that emoji back in there there we go spell things right and just like that the page you know pick your page here if you're loving this content will you please do me a huge huge favor and hit that like button thank you and then the page post is done and uploaded ready to be launched on Facebook ads so this is pretty neat because this process usually takes a long time so jump and then now I'm gonna show you these little hacks we have so you already have some ideas of how to get your initial interest but once you get something like jump rope that's pretty simple right type it in here you could add a bulk list if you want there let's go ahead and click Add and what it's gonna do is it's gonna add it to the list and on your list as you can see here there's 153 thousand people who like jump rope so well add that later but maybe we will also target some of these people like water aerobics blood type diet yoga works so you can see these are very targeted people cross-training flip jump boom these are awesome let me add them to a jump rope folder and we can actually use these in our Facebook and just launched him right from ad show so let me add jump rope as well and boom just like that now the last thing we're gonna do and guys this is the whole process of launching a new campaign like literally everything like I said there is a free trial below it it is being closed soon you want to select one ad set and then you want to target the people you want over here and then you simply say ad should make a new campaign I'm gonna call this jump rope and I'm gonna call it April and just like that I'm gonna pick this new page post pick those interests maybe five of them and three dollars a piece so this is gonna make five ad sets at three dollars apiece and we're gonna see if this products a winner guys Edgehill is free there's a free trial right now but it will not last long make sure to subscribe grab at you if you haven't already and I hope you have a wonderful day and I'll see you in the next video while I schedule these ads by clicking one button see you soon I want to show you exactly how you can find the most profitable as an audiences and five minutes per day that will provide you a consistent reliably low CPA which will enable you to scale with an ROI like you've never seen before let's face it Facebook ads are extremely competitive and the only ones that are actually crushing it are those that can identify the perfect audience to advertise to and not just the perfect audience but the perfect creative whether that's image or video but also combined with the perfect copy for that perfect audience so a combination of all three enables them to absolutely crush Facebook ads and if you're not able to do that you're not gonna see optimal results so what's awesome about this is it works for all Facebook ads whether you're doing e-commerce apps SAS lead gen coaching consulting maybe you're an affiliate whatever you're running Facebook Ads for this is gonna help you save ninety five percent of your time and double if not triple your conversions and don't worry at the end of this short presentation I'm going to show you examples proof all that good stuff of all of these niches so like I said these days in facebook ads the only people really crushing it are the ones who have the combination of the perfect audience the perfect creative the perfect copy Facebook ads are getting more and more competitive by the day so if you can't identify those three things and combine them your results are not going to be as great as your competitors and we both know every single day ads are getting more expensive and more competitive and the prices are not going to go down with the surge of marketers just flocking the Facebook ads because of the endless amounts of data it's just simple supply and demand right more marketers the ad the ad costs are gonna go up right so as more marketers come in and they want to advertise on Facebook the prices will continue to go up making it harder for you to acquire customers clients users purchasers whatever for the price that you want now how do you find that perfect creative copy and audience so you see results that you've never seen before and it's simple the same exact way that anybody who is great at anything does it they put in their 10,000 hours they test they practice they practice they practice you know Edison we all know that he failed a thousand times before he created the light bulb but guess what he made 999 tests tweaking testing and refining his formula before he created light bulb and we all know Wayne Gretzky you know you miss 100% of the shots you never take and that's so true and doesn't it hold kind of the same for testing different images or different videos if I test one image or video am I gonna see as good a results if as if I test 10 or 20 probably not if I test 20 I'm gonna see a couple huge winners I'm gonna see a lot of losers but I'm gonna take those winners and combine them with other elements and if I never would have tested those 20 different videos then I would have never seen those results in Michael Jordan you know one of the best basketball players ever he said I've failed over and over and over again in my life and that is why I succeed and it's so true look we all know that words sell if you test one type of copy but you don't go on and test 10 20 30 you're not gonna find which words really relate to your audience but if you sit there even if you're not a good copywriter if you sit there and you write 10 20 30 different types of copy you launch them to your ads one of them is gonna stand out maybe two three are gonna stand out they're going to really relate to your audience and you're gonna rolling with those boom you just doubled your conversions now whatever you think of Kobe Bryant you have to respect his his sickening work ethic this is just a little quote he says you wake up at 3:00 you train at 4:00 4:00 to 6:00 come home eat breakfast relax now you're back at it and 9:00 to 11:00 relax back at it again from 2:00 to 4:00 now you're back at it from 7:00 to 9:00 by year five and six it doesn't matter what kind of work they do during the summer they will never ever catch up and that is so true if I am competing with you and every single day I'm testing ten 20 different look-alike audiences you know I scale the winners kill the losers every single day I do that and I know that you're sitting in there testing maybe five ten per week or per month what's gonna happen I'm gonna find so many audiences I'm gonna crush it right so if you sit down and you test audience after audience after audience and you just have a sick work ethic and just do it over and over again you're gonna find so many profitable audiences and you combine them with your new creative and your new copy and you absolutely crush it right that's how it works if you test more you find more winners right the more you shoot the more you score right now you might be asking yourself but how do I test all of these ad combinations every single day I only have so much time right we have like 956 other things so doing our business we can't just sit inside of Facebook ads all day switching things out making new tests duplicating fiddling with Facebook ads right so let me introduce ad show to you ad show is an ad crushing machine that will find highly profitable Facebook ads and audiences in five minutes per day so you can get reliably low CPAs without wasting your time Achille will constantly test different audiences and create different audiences videos interests and AD so you can really figure out which ones are your winners while killing off your losers really quickly so you don't spend any money and it's gonna help you find profitable ads 24/7 365 without you sitting there in your ads manager all day long pretty awesome right so we've been using agile for the last couple years internally to spend millions of dollars on Facebook ads extremely profitably now we open that show up a few months ago and now there are thousands of top-tier marketers absolutely crushing it with ad show by using ad show you're going to double if not triple your Facebook and Instagram can versions while spending 95% less time and you won't be spending more money now it's gonna enable you to spend more money if you want to because even you will have winning ads that you can spend more money on and become even more profitable but the key here is you're gonna be getting better conversions and spending less time pretty amazing right so to go over a few things that you can do for you you know it will create hundreds if not thousands of look-alikes in seconds and then you can launch them to your ads we all know the process right you find a custom audience and you make a US 1% then a US 2% then a US 3% look-alike audience and you go four or five six seven and so on and so on and then you do that for every single custom audience you created why because it's extremely profitable and you take all those custom audiences that you spent you know seven hours on and you put them on to your ads you duplicate you test this audience test this onions it's extremely profitable but it takes so much time so now with ad show what you can do is you can say hey for these ten custom audiences I want to select these countries and make one through seven percent look like audiences and then boom just in you know three seconds you make 400 500 different audiences and then launch them to past winning ads now this is a huge time saver as well we're able to manage multiple accounts and multiple campaigns at the same time this saves at least a couple hours every single morning because we can say hey anything that is over $5 per purchase let's turn it off anything is under let's see it let's scale them do whatever we want launch new ads new look-alikes and so on so it's pretty cool right you can say hey I'd show I want to see all my losers I'm gonna turn them off with one button okay I want to see all my winners I want to scale them up you know by 10 percent twenty percent or individually or hey I want to take some of these winners and launch a new look like ads based off of them pretty awesome right you can see how much time you're gonna save in every single morning now if you're in the manual bidding same thing I can see say hey bad show let me see all of my winners and then I can manual bid on them click click I'm gonna increase the bid here I want to lower the bid here you know I want to turn this one on I want turn this one off across multiple campaigns across multiple accounts at the same exact time but what about new campaigns maybe new products new services whatever I need to find some new audiences well instead of going over to audience sites or stocking your competitors customers pages to see what their interests are how about typing into ad show one interest and a chill goes and finds hundreds of high-affinity extremely targeted interest that you can just simply add to a folder save it forever and your yoga folder or whatever and then launch a new ads to them over and over again and see which ones have the best cost per click over time which ones have the best click-through rate over time and you build these folders of different interests that you can target over and over again and then you make different selections of those interests and you add chill spits out more interests they were like those interests so it's a you know it's an interest building machine it's pretty awesome right so then you can take those ten interest or a hundred or a thousand and create tens or hundreds of ads just like that schedule them over time so you don't spend too much money kill the losers and scale the winners Achille also makes it super easy to build out ads or page posts whether that's dark posts or on your page instead of filling with Facebook you can just create your you know video or image ad right inside of AD show and then save it to a folder and take it in apply it to other ads so maybe you have five different look-alike audience there that are doing really well you want to test them against five new page post with new copy on them right you want to see what resonates and you go click click boom twenty five new ads schedule them over a couple days five ten bucks apiece scale the winners kill the losers so isn't that pretty awesome like want to take those look like audiences that you just created and then apply them to brand new page posts where you have brand new copy maybe hitting a different angle to see if it resonates with your you know your client now if your Shopify user Anderson not everybody is but we also released an app they'll allow you to do the whole process of testing a new product you know find in Aliexpress putting it on your store and then creating the video and creating the ad campaign targeting different interests and launching the the ads that process used to take us an hour and a half now with our ad chill app it takes three minutes so we can test ten products per hour now I'm talking the video the interest targeting the whole campaign launched into my ads and three minutes you can see if you're launching different products you can absolutely crush your competition now that you can test ten to fifteen times faster than they can you'll be able to get rid of your extra ad buyer on your team or maybe you have an agency right now running your Facebook ads doing these tests for you ahead chill can be your new agency because it will go harder than any agency possibly can go and it will test more ads find more profitable audiences and save you so much time and money you'll also be able to get rid of any outdated ad tools that you might be using look you know we're a bunch of marketers building an ad show to work for marketers like us right we're not a huge corporation that couldn't really care less about your success we have a mastermind group where if you ever have a question a strategy question a problem whatever we're there we want to see you succeed now we all know videos are way better than images right so sometimes it's just it's hard to make videos all right 30 minutes 45 minutes to make a video you have to pay somebody or you have to you know pay with your time we also built a really cool you know really quick video maker inside of AD show that you can take a few images create a video and then it's saved inside of your Facebook ads and you can use it inside of agile to make new ads and then take that video that you just created in two seconds test it against your your look-alikes that you created test it against different interests test it with different copy and you're finding more and more winners so every single day your ads are improving you're getting better you have a sick work ethic without having to spend all day at Facebook Ads you spend five ten minutes a day and every single day your ads will get better so a chill is created simply because we saw this huge problem right it was a good problem to have it was simply hey if we launch more ads testing different things you know different different images different videos different interests different look-alike audiences different copy if we tested all these things every single day we were guaranteed to see better results from the day before and we were able to continue to do that every single day and dwindle down that our CPA was absolutely crushing it and the only problem there was it just took a lot of time like myself and my team we were all sitting inside of Facebook ads eight hours a day like you know everything else in the business took a backseat to Facebook ads because we knew if we spent the time there we would get conversions for so cheap so we decided you know we've been building software for the last seven years why not build out something that will test all of these elements for us and that kind of brings us to ad show right it's all about finding these golden nuggets inside of your ads what copy works what audiences work what look-alikes what you know well videos work best and then you've combined them together and you're starting to see how you're absolutely gonna crush it with a chill right yeah of course so I know I just threw a ton at you you know we went over look alikes interest you know managing bulk accounts or boat campaigns at the same time manual bidding creating ads really quickly page post dark posts the video maker the 3-minute campaign launch for Shopify how you can run this for your e-commerce business your app business new agency your affiliate business and so on and so on I know there's a ton so I mean really I kind of want to invite you if if you are struggling with scaling your Facebook Ads because of time or conversion costs book a demo below will show you inside of AD show and exactly how it's going to work with your specific business like I said if you're running any Facebook ads that shows absolutely gonna crush it for you so you don't take 20 minutes jump on a call with either me or somebody on my team and we'll walk you through the exactly the full platform how it's gonna work for your business and how you're absolutely gonna crush it so there should be a big button below to do that now and you can book that and from here I just want to like show off some some cool results some little case studies that people who are crushing it and all that good stuff so with AD show we were able to grow stores Shopify stores from a couple hundred dollars a day so this is one store and you can see you got up to 24,000 dollars per day why because we were able to find the perfect audience and the perfect copy that resonated perfectly with them and then the perfect video to go with that because we test it every single day new element new element new helmet every single day we got two three percent better two three percent better over the course of 30 days you see what happens right so absolutely crushing with the Shopify process and ad show here's Chris who's super pumped he's like day two of using that show I created a ton of different look-alikes I create a hundred different ad says just like that long story short he said I am blown away I have never seen an ROI like this before so don't you want to see an ROI that you've never seen before right like that's the whole goal here is to be able to test so quickly that you absolutely crush it now a little example of mobile apps if you run into mobile apps like ad show helped us get over 25 million downloads in the App Store published on a bunch of blogs and you can see in the bottom right here I highlighted this because this is the cost per mobile app install and we typically you know clients that come to us and say hey will you run our mobile apps or can we use at chill they typically see two to three times better results now the reason I highlighted this below because that those screenshots 69 cents our iPad installs and 44 cents our iPhone installs now if you're in the industry you know iPad installs are more expensive iPhone installs are a little less expensive but the point here is this is in a niche where competitors are spending up to $10 upwards of $10 per install and we're paying forty four cents sixty nine cents why how because we find the perfect combination of the perfect audience the perfect creative plus the perfect copy because every single day we're launching new ads with AD chill so make sure to book your demo below if you are you know running Facebook ads and you want to absolutely crush it here's Deon he he jumped into the group just the other day new ad show user and he said once this app catches on people will be buying it like ice cream in the summer mark my words on this I'm rarely wrong on apps take it from the laziest man in Econ and I know Deon absolutely crushes the shopify ecommerce game so it's pretty cool to hear that I hear that from him but uh you know take it from him he's using it out absolutely crushing you can book a call below and yeah let's get started now like I said it's not just for EECOM or apps you know this is some lead gen so if you have an agency or you know you trying to set up consulting calls or coaching calls whatever it might be like I said had show works wonders for all Facebook Ads because it finds the perfect audience perfect creative and the perfect copy combines them and you crush it right that's the element of any winning Facebook ad you can see this is one day of calls that are set up all day long and this is what the calendars look like every single day so if you need people to put calls or make appointments you have to be using ad Joe for your Facebook ads so there still should be a button below where you can book that free demo now let's just check out some more success you know the guys over Jonathan and Bridgette over at way or truths they said being a team of to time is always thin ad show solves a bunch of problems we used to have with Facebook ads it helps us create a ton of interest and look like audiences that we would have never tested before and that makes sense right then launches them in seconds which used to take us hours we've been able to dramatically drop our CPC with these new audiences we also love being able to create videos quickly inside of AD so instead of having to create them manually the only thing I wish that I I had a drill during the holiday season though the only thing I wish is that I had a chill during the holiday season so cool I chose a must for anyone running Facebook at school thanks to Jonathan and bridgett that's nice a little comment there I know they were absolutely crushing it with AD Joe and you know they're right on so I'm really excited to see all our clients just dominate during holiday season because they're gonna be able to find so many profitable ads now Robert also said you know I'll try not to read this whole thing but he said before I used to create weight I used to spend way too much time creating ads before the video creator has helped me from stealing the videos so if you have they're stealing videos you know you can use our video creator to launch ads really quickly and he said they find even the interest inside ads are extremely valuable as well and then just some results from another client of ours it's using ancho to absolutely crush it so you can see people are absolutely dominating with ad showed you can book a call below and you know we'll stop here with Dean I could go on for hours if you have any questions we'll answer them in in the demo call but he said until we started using a – we were having a problem we're having to use multiple apps plus a lot of manual work to manage ads and we run a lot of them now that we've gotten the hang of things took about an hour we've cut what took hours down to about 15 minutes so that's awesome you know and chill is changing the way people run their businesses imagine you're spending a couple hours on Facebook ads or maybe more and you can cut that down you know – 15 minutes 10 minutes whatever you know there is a little bit of a learning curve to add so of course it's a really really in-depth piece of software but Dean was able to learn it in one hour and the cool thing is as we walk you through everything we have onboarding calls and like I said we're not a huge we're not a huge company that you know we don't really listen to people we're there for you that anytime you do have a question we answer it you know whether it's making a video or text whatever we're there to help you crush it so guys if you are struggling with scaling your ads because of either time or conversion you can book a demo below we're gonna walk you through the entire back end of AD she'll show you exactly how it looks and all that good stuff you could have any questions you have we'll answer them for you and we'll show you exactly how ad shows gonna work for your specific business as I mentioned it doesn't matter what type of Facebook ad you're running ecommerce people are crushing it drop shipping people are crushing it mobile apps people are crushing it you know online apps Shopify apps all that good stuff consulting coaching Legion agencies affiliates if you're running Facebook Ads you will crush it with AD show please do let me know me or my team know inside of the during the call if you have any questions we'll answer them all for you I'm gonna hop off here because I know this is getting a little long but thank you so much for sticking around to this point and and learning a little bit about ad show I hope you can see the value that it will bring to your business like I said multiple times we're here to help if you have any questions bring them to the call ask him in the group and yeah I'll talk to you soon all right.

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